The phrase comes from Brazilian bodybuilder and reality star Kleber Bambam, filmed training alongside fellow bodybuilder Felipe Franco. In their videos, Bambam delivers over the top motivational lines about his physique, including references to his trapezius, in a style that Brazilian audiences turned into shareable audio memes. Clips of his shouting spread through gym pages, WhatsApp groups and short video edits, where the fibra line became shorthand for proud, exaggerated dedication to building muscle, used both sincerely by lifters and ironically by everyone else.