The clip is known online simply as Komaru saying arbuziki, the affectionate Russian diminutive for watermelons, and it circulates as a short meme sound rather than as a line from a widely documented film or song. Its appeal lies in the word itself, which sounds playful even to listeners who do not speak Russian, so creators reuse it as a light reaction or joke in short videos and edits. Because it is brief, easy to recognise and instantly cheerful, it keeps appearing whenever a moment needs a small, unexpected burst of sweetness.