The slogan comes from Arby's advertising, where actor Ving Rhames has provided the deep voiceover for the chain's commercials since the 'We Have The Meats' campaign began in 2014. The line was created to highlight the restaurant's focus on roast beef and other sliced meats, and it quickly became one of the most recognisable fast-food taglines in the United States. Clips of the voiceover later spread on YouTube, TikTok, and meme pages, where creators use it ironically for any oversized meal or boastful claim, keeping the short phrase familiar well beyond its original adverts.