This clip is a short, user-generated reaction sound made to resemble Cher's voice, rather than a confirmed line from a film or song. It circulates on soundboards and in short-form video edits as a quick shorthand for disbelief, where a single incredulous question can replace a longer reaction. Because the phrase is instantly recognisable and the delivery is so theatrical, creators keep reusing it for surprising reveals, failed excuses and over-the-top claims. Its brevity makes it easy to drop into memes without slowing the joke down.
About this sound
A Cher-like voice delivers a disbelieving Are you kidding reaction, a short meme sound effect used when something surprising, or absurd happens.
A short, incredulous female voice, styled to sound like Cher, asks are you kidding with a rising, almost theatrical disbelief. The delivery is sharp and slightly drawn out, with the emphasis landing hard on kidding, so it feels less like a question and more like a challenge to whatever has just been said. At under three seconds it lands instantly, cutting through a scene without needing any setup. Listeners hear the scepticism, the eye-roll and the drama all at once, which is why it works so well as a punchline after a ridiculous claim, an obvious lie or a plot twist nobody saw coming.