Online, the clip circulates as a short VTuber meme sound rather than a formal recording, with its appeal coming from the playful mispronunciation of the Japanese word for thank you. Soundboard users and stream editors reuse it as a quick reaction, often pairing it with cheerful emotes, donation alerts, or end-of-stream moments. Because it is only about a second long, it fits easily into TikTok edits, livestream overlays, and short reaction videos without slowing the pace, which has kept it in rotation among fans of cute Japanese internet humour.