This sound is widely recognized by players as part of the audio style of the Assassin's Creed series from Ubisoft. The eagle cry became especially associated with viewpoint scenes, aerial transitions and the franchise's scouting imagery, so fans began using it in edits and memes far beyond the games themselves. It still gets reused because a single screech immediately signals Assassin's Creed to many players and gives ordinary footage a quick stealth-action, high-perch feel.