Asterix began as a French comic series created by Rene Goscinny and Albert Uderzo in 1959, following a Gaulish village resisting Roman occupation. A long running joke involves fish from Lutetia that are rarely fresh, sparking arguments and fights in the village. Film and animated adaptations carried that gag to Czech audiences in dubbed versions, where the line neni cerstva became recognisable on its own. Czech users now clip and share the short verdict on soundboards and in chats as a ready made reaction.