Luiz Carlos Prates is a Brazilian journalist, broadcaster and psychologist known for forceful television and radio commentaries on crime, politics and everyday social problems. His recurring question Até quando became closely associated with his on-air indignation and was clipped and shared online as a standalone reaction. In Brazilian meme culture the short phrase is reused whenever a scandal, failure or annoying situation repeats, turning a serious commentary style into a humorous shorthand for collective frustration that needs no explanation among viewers who recognise his voice and tone from broadcasts.