Aura farming is a recent internet slang and editing trend that grew through short-form video culture, especially on TikTok. The phrase is used when someone gains perceived cool points through posture, silence, timing or attitude, whether sincerely or as a joke. The audio attached to aura farming posts varies between uploads, which is why the sound is often identified by the meme name rather than a single famous source. It stays popular because creators keep applying the idea to anime scenes, athlete highlights and deadpan reaction edits.