Repórter Doidão is the deranged on-the-street reporter persona of Brazilian comedian and YouTuber Diogo Defante, known for chaotic interviews and deliberately absurd catchphrases. The line 'vai tomar no cool' riffs on the crude Portuguese insult 'vai tomar no cu', replacing the last word so it can be shouted in comedy sketches and shared freely. The clip took off as a meme audio across WhatsApp groups, TikTok edits and Brazilian meme pages, where it sits comfortably next to the thief's giggle and other local viral sounds.