Place it as the closing beat of the segment, right after the punchline clip finishes. For a longer gag, lead in with the Dun Dun Dun sound before the line, then let this one close it, or follow with a SpongeBob Fail sting for a double failure.
About this sound
A short 2.8-second drum rimshot — two quick snare hits followed by a bright cymbal crash, the classic ba dum tss pattern. It gives a joke a deliberately awkward, cheesy feeling, like a spotlight turned on a punchline that knows it is not as clever as it thinks it is.