Little Misfortune was released in 2019 by Swedish developer Killmonday Games and follows young Misfortune on a quest guided by a mysterious voice she calls Mr. Voice. The game's contrast between her cheerful speech and bleak situations made many of her lines highly quotable online. Clips of her phrasing circulated through gameplay videos, edits and soundboards, where short lines could be reused out of context. Baby lady survived because the delivery is instantly recognisable, even for viewers who have never played the full game itself.