The sound is built on Justin Bieber's hit Baby, one of the most recognisable pop songs of the early 2010s, reworked with new lyrics centred on baby oil. The joke grew out of the wave of Diddy memes that turned baby oil into a shorthand for awkward, uncomfortable humour online, and the parody spread through short meme edits, reaction videos and soundboards where the familiar tune made the punchline land instantly. Because almost everyone knows the original melody, the clip still works as a quick, shareable gag for creators poking fun at celebrity culture and internet jokes.