Mohamed Henni built a large following reacting passionately to Olympique de Marseille matches and French football in general. His over-the-top post-match rants regularly get clipped on YouTube, TikTok and WhatsApp, where short outbursts become reaction sounds. 'Bah oe logique' spread in that context because it sums up his style perfectly: direct, loud and instantly quotable. Football fans and meme pages in France and Algeria now reuse the line whenever a result, transfer or referee decision feels completely predictable.