The clip comes from Panico na Band, in a segment broadcast on 3 July 2016 billed as Bate ou Regaca with Leo Stronda facing Kleber Bambam, the former Big Brother Brasil winner turned bodybuilder. During their tense exchange Bambam shouted the phrase, and the moment was clipped and shared across Brazilian social media and soundboards. Its short length and unmistakable delivery helped it survive as a reaction sound long after the broadcast, especially among fans of Brazilian television memes and gym culture humour.