Barash is the sensitive, poetic sheep from the Russian animated series Smeshariki, known internationally as Kikoriki, and his over-the-top scream meme has become a favourite shorthand for panic online. Clips of his yell are reposted across Russian-language meme pages and video edits, where the contrast between his gentle character and the frantic noise makes the joke work. As a scream meme, it keeps circulating because it is instantly recognisable, easy to drop into any fail, and funny even without knowing the original episode.