Beam rifle sounds have become a staple of online sci-fi editing because they are short, instantly recognisable and easy to drop into almost any clip. Originally associated with laser weapons in games, films and animated series, the generic pew pew blast is now used far beyond its first context, appearing in reaction videos, shorts and gaming highlights. Its popularity endures because listeners do not need any backstory to understand it: one bright zap signals a futuristic shot, a playful attack or a joke landing in a single second.