The clip comes from Brazilian comedian Gustavo Mendes, whose dead-on Dilma Rousseff impression made him a TV fixture, here volleying with a Marco Feliciano caricature. The 'beijo na alma' line became a catchphrase fans quote back at the stage, and the recording drifted onto soundboards and WhatsApp chains where the crude title turned it into a reaction meme. It endures because the impressions are instantly recognizable in Brazil and the punchline works even for listeners who never saw the original sketch.