'Bejba' became a meme from Blanka's song 'Solo' and its widely quoted pronunciation during the 2023 Eurovision season. Online, people repeated the line in remixes, reaction clips, and parody edits, especially on TikTok, where the hook spread far beyond Eurovision fans. The sound stayed popular because it is short, instantly recognizable, and easy to drop into ironic edits about confidence, awkward charm, or moments that feel unintentionally camp. It is now used more as a meme reaction than as a straight music reference.