Blacksad began as a Spanish comic series by Juan Díaz Canales and Juanjo Guarnido, featuring anthropomorphic animals in a 1950s American noir setting. The video game Blacksad: Under the Skin, released in 2019, adapted that world into a detective adventure with private investigator John Blacksad. Lines from the game circulate online as short soundboard clips because the serious voice acting contrasts with everyday edits. This particular phrase has been shared by players who use its blunt wording to label a downtrodden character in memes and gameplay videos.