The line comes from Dodgeball A True Underdog Story released in 2004 and directed by Rawson Marshall Thurber. Ben Stiller plays White Goodman the flamboyant founder of Globo Gym who faces Peter LaFleur and the Average Joes in the Las Vegas dodgeball final. Said after he is struck in the face the quote became one of the films most quoted moments often clipped on its own for its mix of confidence and nonsense. It remains popular in reaction videos sports edits and meme compilations decades later.