The line comes from Call of Duty: Black Ops II, released in 2012, where it appears in the game's popular zombies mode as a sinister command tied to collecting souls. As players shared gameplay clips and soundboards online, the short phrase took on a second life beyond the match, becoming shorthand for a ruthless or villainous moment. Editors now reuse it because it is instantly recognisable to Call of Duty fans, yet clear enough for viewers who have never played the game to understand the joke.