Team Fortress 2 launched in 2007 from Valve, and the Scout quickly became its most memeable class thanks to his speed, Boston accent and aluminium bat kills. His shouted bonk turned a simple melee hit into a catchphrase, copied into YouTube edits, Source Filmmaker animations and soundboards. The clip shares that same head-hit humour as the later doge bonk meme, which helped keep the format alive outside TF2 itself. It is still used because one short class-based sound instantly signals a playful hit rather than real damage or danger for viewers.