Little is documented about where this Bonk clip was first recorded, so its life is mostly online as a reaction sound. The long, drawn-out spelling in searches like aughhhhh shows how people remember it, by the scream itself rather than a catchphrase. It has spread through soundboards and short edits where an annoyed character needs an instant voice, with Bonk pushed to his limit by Snag becoming the setup fans recognise. Its length makes it more dramatic than a quick groan, which helps it stay useful for frustration jokes.