"Wawaweewa" is a catchphrase associated with Borat, the fictional Kazakh journalist played by Sacha Baron Cohen. The phrase became widely known through Borat appearances in television and the 2006 film Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. Online, people spell it many different ways, including wa wa wee wa and wah wah wee wah, which helped it spread across meme pages, remixes, and short reaction edits. It still lasts because the delivery instantly signals absurd approval.