Viva la Padania was the rallying cry of Lega Nord, the Italian party led for decades by Umberto Bossi that campaigned for greater autonomy, and at times independence, for northern Italy, which its supporters called Padania. Bossi shouted the slogan at party rallies and public gatherings, where it became shorthand for northern identity and separatist sentiment. The short clip later circulated online among Italian meme pages and soundboards, where it is now reused both by supporters and by satirists mocking regional politics.