The phrase circulated online in connection with TVK, the party launched by actor Vijay, who is widely referred to by fans as Thalapathy Vijay, ahead of the 2026 Tamil Nadu assembly contest referenced in fan tags as CM 2026. Short clips of the slogan were shared on soundboards and social feeds, with this fifteen second recording presented as the full version rather than a trimmed loop. Its appeal comes from the simple price figure at its centre, which makes it easy to quote, remix and reuse outside a political context.