Braams became closely associated with blockbuster trailer editing during the late 2000s and early 2010s. The sound is especially linked in popular culture with Inception and its 2010 promotional campaign, although similar low brass and impact techniques existed earlier. Editors soon adopted the style for action, science-fiction, superhero, and disaster trailers. Online creators then turned it into a recognizable shorthand for exaggerated importance, using the imposing blast sincerely in cinematic edits and ironically in memes, parody trailers, and dramatic reaction videos.