Thick of It is a 2024 song by British YouTuber and rapper KSI, featuring Trippie Redd, built around a simple, chant-like chorus. After its release, the hook was picked up on TikTok, where users turned it into parody edits, ironic motivational clips and so-called brainrot remixes that exaggerated its catchiness. Those short, looping versions spread far beyond the original song, especially in meme and gaming edits. It remains popular because the chorus is instantly recognisable, easy to lip-sync and instantly frames a clip as deliberately over-the-top.