Thick of It is a 2024 song by British YouTuber and rapper KSI, featuring Trippie Redd, built around a simple, chant-like chorus. After its release, the hook was picked up on TikTok, where users turned it into parody edits, ironic motivational clips and so-called brainrot remixes that exaggerated its catchiness. Those short, looping versions spread far beyond the original song, especially in meme and gaming edits. It remains popular because the chorus is instantly recognisable, easy to lip-sync and instantly frames a clip as deliberately over-the-top.
About this sound
A brainrot edit of KSI's Thick of It chorus, looped for TikTok memes and funny edits. Creators drop it on chaotic, ironic moments and punchline reveals.
This ten-second clip takes the instantly recognisable hook from Thick of It and pushes it into full brainrot territory, where the vocal is punchy, repetitive and slightly over-the-top. The beat stays bouncy and driving underneath, so the chorus lands like a joke that keeps repeating until it becomes funnier. Hearing it instantly signals that something absurd, exaggerated or deliberately low-effort is about to happen, which is why it works so well as a punchline. It feels chaotic and self-aware, turning a polished pop-rap chorus into a meme sound that viewers recognise within a second and expect to be followed by a silly edit, a fail or an ironic flex.