KSI released Thick of It featuring Trippie Redd in October 2024, and the song quickly became a running joke on TikTok, where users mocked its earnest lyrics and catchy chorus. Ironic edits, sped-up versions and deliberately overproduced brainrot remixes spread as a way to parody both the track and meme culture itself. This ten-second clip is one of those fan-made edits, built for short videos rather than listening. It endures because the chorus is instantly recognizable, making it a fast shorthand for cringe, irony and intentional overkill.