This sound is associated with Brawl Stars, a mobile game from Supercell that became widely popular for its fast matches and recognizable menu and results audio. Online, players and meme editors reuse the lose cue as a quick shorthand for defeat, failure or getting outplayed. It stayed useful because the meaning is immediate, even for people who do not actively play the game. In gaming compilations, it fills a similar role to the ROBLOX oof as an instantly readable fail sound.