The clip is named for the on-ice hit involving NHL players Brian Campbell and RJ Umberger, and it circulates online as a short, self-contained hockey impact sound rather than a full broadcast excerpt. On soundboards and in short-form edits, it is valued because listeners do not need the original game context to understand it: the contact and crowd reaction immediately signal a big hit. That simplicity has kept it useful for hockey montages, sports reactions and meme edits long after the moment itself, where a familiar arena sound can sell a collision in under eight seconds.