Briuliki appears as a user-uploaded meme on soundboard sites, with no verified original video, show or artist attached to it. The Russian title suggests it circulated in Russian-speaking meme communities before being shared more widely as a short downloadable clip. Like many anonymous meme sounds, it spread through edits, reaction videos and compilation reposts rather than a single viral source. It remains in use because its bright, silly tone fits quick comedy formats and needs no translation to land with viewers.