Delulu comes from delusional and was popularised in online fandom slang before breaking into mainstream TikTok and meme culture as a light hearted insult. Short reaction clips built around the phrase bro are you delulu spread because the wording captures both disbelief and affection, making it usable between friends rather than as a harsh callout. It is now dropped into edits about crushes, celebrity theories, sports predictions and confident misreads of everyday situations, where a single second of audio does the work of a longer reply.