The line comes from the animated series SpongeBob SquarePants, where it is shouted as a heckle during a performance, and it later circulated widely as a short reaction clip separate from the episode. Shared on soundboards, in meme edits and across social video, it became shorthand for booing something in an exaggerated, cartoon way. Because the delivery is so blunt and recognisable, viewers understand the joke even without the original scene, which has kept it in regular use for fails, bad takes and deliberately terrible performances.