This clip circulates as a short, user-uploaded soundboard sound built around a Russian greeting for a Buryat person, and its published description links it to Buryats in the city. Rather than coming from a widely documented show, film or viral video, it is shared in the way many small reaction sounds are shared: lifted, titled by uploaders and reused because the phrase is instantly understandable to Russian-speaking viewers. Its staying power comes from that simple social meaning, a warm welcome between people who recognise each other, which fits greetings, reunions and light-hearted city-life edits.