The Butcher is a recurring demon from Blizzard's Diablo series, first encountered in the original game as an early boss in the cathedral dungeons beneath Tristram. His guttural fresh meat greeting became his signature, and he returned in Diablo IV in 2023 as a random elite who can ambush players almost anywhere. Clips of the line spread through streams, shorts and soundboards because the encounter is rare, terrifying and instantly recognisable to fans, similar to how the FNAF jumpscare scream signals sudden danger in horror edits.