The title comes from Korean text often shared on user soundboards, where short nonsense voice clips spread as reaction sounds rather than songs. The mya mya mya refrain has no clear single source in the clip itself, so its popularity comes from how easily it fits cat videos, stream highlights and remixed conversations. Korean meme audio like this travels through short video edits, where a familiar chant instantly signals silliness without needing translation or context for viewers to understand the joke.