The sample is best known from Skrillex's 2011 dubstep single First of the Year (Equinox), where it appears in the tense buildup before the main drop. Because that moment became so recognizable, the isolated line spread through remix culture, short edits, and meme videos as a cue that chaos or heavy bass is about to hit. It still gets used because the phrase is instantly understandable and the timing makes it perfect for dramatic cuts, fake warnings, and exaggerated payoff moments.