The line comes from Maccio Capatonda, the stage name of Italian comedian Marcello Macchia, whose absurd parody sketches made him a cult figure in Italian internet comedy. The phrase, a crude way of saying he could not care less, became one of his signature dismissive catchphrases and circulated widely as a short audio meme on Italian soundboards and WhatsApp chats. Its appeal is its versatility: a two-second shrug that fits any argument, complaint, or piece of gossip the sender wants to brush off.