The carro do ovo is a long-running street trade in Brazil, where sellers drive through residential streets with a loudspeaker announcing trays of eggs at a low price. The phrase carro do ovo passando na sua rua, the egg car passing on your street, became a shared cultural reference because so many neighborhoods hear the same call. Clips of the announcement spread on WhatsApp and social media as a meme, where the familiar sales pitch is reused out of context for jokes about arrivals, deliveries and bargains.