Gomorra is the Italian crime television series that premiered in 2014, following Naples crime clans and their fight for power. Pietro Savastano, played by Fortunato Cerlino, leads the Savastano clan in the early seasons, and this line is taken from his conversation with Malammore. Spoken in Neapolitan dialect, it sums up his plan to recover lost ground. Clips of the scene circulated among Italian fans on social media and messaging apps, where the phrase became shorthand for taking back respect, objects or control.