As a TikTok trend sound, sela dala circulates mainly through short reaction and comedy edits, where creators reuse the same spoken phrase to give unrelated clips a shared punchline. Its appeal comes from brevity and recognisability rather than a single famous scene, so it travels easily between Russian-language posts and wider meme feeds. Because the clip is only about seventeen seconds long, it fits neatly into quick edits without needing context, which helps it keep appearing whenever a creator wants a playful, knowing reaction sound.