Place it at the exact frame your character asks for help, then let the failed rescue play out before you add a wrong answer game show sting, and finish the sequence with a no no wait wait clip for the panicked backtracking.
About this sound
The clip is a 3.5-second voice snippet of the Portuguese plea 'Cês me ajuda?' credited to Nando Moura and Luideverso, delivered as a direct request for help. It feels funny and theatrically desperate, turning a simple ask into an exaggerated begging moment that listeners instantly read as playful panic rather than a real emergency.