Chad Warden became an early YouTube viral figure in 2007 after posting a profanity filled rant defending Sony and the PlayStation 3 against the Wii and Xbox 360. His cocky persona, slang and absolute loyalty turned the video into a lasting gaming meme, widely quoted, parodied and remixed. Short lines from the rant were later clipped for soundboards and reaction edits, and this Sony praise in particular survived because it sums up his whole character in a few seconds of blind brand confidence.