Chaves is the Brazilian title for El Chavo del Ocho, the Mexican sitcom created by Roberto Gómez Bolaños that became a television staple across Latin America in the 1970s. Seu Madruga, played by Ramón Valdés, is the unemployed neighbour known for his sarcasm, bad luck and constant clashes over rent. The Brazilian dub gave the show a second life, and short clips of Madruga's put-downs later spread through social media and soundboards as reaction audio for embarrassing or low-quality moments.