“Cheeki Breeki iv Damke” is widely associated with the bandits in GSC Game World's S.T.A.L.K.E.R. series, especially Shadow of Chernobyl from 2007. The line became a long-running gaming meme through machinima, YouTube compilations and Slavic-themed joke edits, where its odd rhythm made it memorable even for people who do not know Russian. It is still used because it instantly signals S.T.A.L.K.E.R., bandit energy and a specific scrappy post-Soviet game aesthetic, much like a quick bruh reaction in modern meme edits.