The exact origin of this cheese meme sound is unclear from the available information, but it fits the style of ultra-short audio clips that spread through meme edits, reposts and soundboards. Sounds like this stay popular because they are easy to drop into almost any joke without needing setup. Online, it is used the same way creators use bruh or other goofy ahh sounds: as a quick interruption, a nonsense payoff, or a tiny reaction beat that makes a clip feel more chaotic.