The Chekeche clip is tied to the final of Batalla de Gallos Argentina in 2013, the freestyle rap battle between Mexican competitor Jony B and Argentine competitor Dtoke. Batalla de Gallos, run by Red Bull, became a major stage for Spanish-language freestyle, and moments from its finals were widely clipped and replayed by fans. As a short standalone sound, Chekeche survives because it is instantly recognisable to freestyle audiences and works as a compact burst of battle atmosphere.