Gongs have been used in China for centuries in ceremonial music, theatre and announcements, and their distinctive crash became a familiar stock sound in Western film and television during the twentieth century. Editors borrowed it as shorthand for an East Asian setting, a temple scene or a moment of mock wisdom. Online, that cliché turned into a joke, and the sound now appears in memes, soundboards and short videos whenever creators want an instantly recognisable dramatic accent without any music underneath it.